400,000 less subscribers last year. That number isn’t something you don’t feel in your wallet and I fully suspect the cable providers to start rent-seeking ASAP.
The trend will move to an a la carte system like you’re seeing with services like Hulu, Amazon Prime, and Netflix. An $85 Roku box and $14 a month, and you’ll be watching only the stuff you want. Sure, you’ll miss out on a few shows that aren’t being carried, but they’re only not being carried ‘yet’.
I fully expect channels like HGTV and The History Channel to start delivering their content on their own. The bundling of cable packages are what cost a fortune and eventually content providers are going to realize they can make more money in the nickel & dime game than the one they’re playing now where they’re profits are used to prop up the smaller, less viewed channels.
I also expect that you will start seeing smaller and smaller production companies who can now hop in the game. Got a great idea for a sit com? Why try to get a big studio to pick you up when you can, at very little cost, put it out online yourself?
The same thing that happened to book and game publishing is going to happen to video. It’s just a matter of time.
By the way, we picked up an XBox with a Kinect. We moved the Roku to the bedroom (because the old Roku box was having issues). As more and more TV’s become internet connected, you won’t even need an external box.
A moment of silence please for the dead industry.