PSH apparently comes from automotive manufacturers as well
"Spira is in the Progressive Insurance Automotive X Prize to educate the world that the #1 cause of deaths in 15 ‐ 25 year olds is from unsafe vehicles that slaughter people." .. We were trying to build a car for safety. Most people don't realize that 80 percent of vehicle accidents are people not in the vehicle. The number one killer in the world of people between the ages of 15 and 25 is vehicle accidents. You don't hear the auto industry say, 'We're the number on [sic] killer,' but that's actually true.
"Spira is in the Progressive Insurance Automotive X Prize to educate the world that the #1 cause of deaths in 15 ‐ 25 year olds is from unsafe vehicles that slaughter people."
..
We were trying to build a car for safety. Most people don't realize that 80 percent of vehicle accidents are people not in the vehicle. The number one killer in the world of people between the ages of 15 and 25 is vehicle accidents. You don't hear the auto industry say, 'We're the number on [sic] killer,' but that's actually true.
Emphasis mine.
Lord, swap out vehicles with guns and it reads like a Brady Press Release.