I've not ordered Domino's in probably a decade and have even turned it down when it was free. To say their pizza tasted like ass on a round piece of cardboard would be a major disservice to the culinary wonders of both ass and cardboard. So, when I heard about Domino's Pizza quite literally admitting their pizza was crap, I was intrigued.
It's one thing to do customer focus groups and silently try to change your product, it's a completely different one to take the criticisms head on. Admitting fault and running with it is a risky move, but as I just ordered Domino's for the first time in years, my personal experience is that they have put themselves back on the map.
First, the sauce. Previously, Merriam Webster defined the following
Main Entry: bland Pronunciation: \ˈbland\ Function: adjective Etymology: Latin blandus 1: Having no taste or flavor, much like Domino's Pizza
Main Entry: bland Pronunciation: \ˈbland\ Function: adjective Etymology: Latin blandus
1: Having no taste or flavor, much like Domino's Pizza
They're going to have to rewrite it methinks. The new formula tastes MUCH better. They put some red pepper in it which gives it a little bit of a kick, something I prefer in my sauces. You could smell the pizza when the box was opened and it was very, very pleasant.
The crust is good too. Apparently their #1 complaint was the "crust = cardboard" one. They coat the edges with butter then sprinkle a generous amount of garlic powder, parmesan cheese, and some other spices. I couldn't get enough of the crusts, and I generally do not eat them. We got the hand tossed crust, and I generally prefer a thinner one, but it was quite good. Soft and not overly chewy at all. Do be forewarned, the garlic lingers (not that I'm complaining, mind you!).
The cheese was even better. I didn't think anyone could $#&( up Mozzarella, but I swear they used to simply use day old Elmer's glue. Now, it tastes pretty good. Toppings were toppings. We got a pepperoni & mushroom and a ham & pineapple and they were both pretty tasty.
Now, pizza is subjective since it's food. Many people are going to not like the new pizza simply because of their preferences. But if you've not had Domino's in a while because you didn't like it, I suggest giving them another shot.
Not only am I giving them a glowing review, I'm going to give them the highest honor a capitalist can bestow – I'm going to buy their product again.
Good show, Domino's!