Shut 'em down. They're dishonest and the entire organization needs to be disbanded. I'd have no problems if they themselves followed the law, but the agency acts as if it is totally unaccountable to the people of the United States.
With behavior like this, it’s no wonder that more and more, FFLs and gun owners are assuming that the ATF isn’t interested in enforcing the law, but rather in shutting down licensees across the country. That’s essentially what’s at stake here for Adventure Outdoors - their business and livelihood. I don’t run a gun shop - but if I did, I’d think twice about going above and beyond to help them. I’d stick to the letter of the law, stay perfectly legal, but I wouldn’t do any extra work to help out ATF. Not if this is how they treat law-abiding firearms dealers.
Give Ahab's article a read.